Firmin introduces Neste MY Renewable Diesel to Italy

Founded in 1978, Firmin is a petroleum fuel distributor with filling stations in the Trentino-Alto Adige region of Italy. Neste’s MY Renewable Diesel (aka HVO100) will be available in Italy starting in January 2025.

We are very proud to partner with Firmin bringing Neste MY Renewable Diesel to the Italian market. This collaboration marks an important step in increasing Neste’s presence in a country where we see a growing interest in renewable diesel as a way to decarbonize the transportation sector. With this new collaboration with Firmin we are improving the accessibility of more sustainable transportation solutions across Europe, said Per Emanuelson, Head of Commercial EMEA at Neste’s Renewable Products business area.

Many Italian logistics companies, public fleets, construction companies, and large fleet operators are in the process of switching to lower-emission energy sources, but a large part of Italy’s road transport is still powered by fossil diesel.

Neste MY Renewable Diesel will help Italian companies significantly reduce greenhouse gas (GHG) emissions with their existing fleet by switching fossil diesel to renewable diesel, suitable for all diesel engines without any need to invest in new vehicle fleets or modifications to the vehicles or their engine.

We are excited that Neste has partnered with Firmin to launch Neste MY Renewable Diesel in Italy. This partnership is a step towards more sustainable road transportation and will offer companies the opportunity to switch from fossil diesel to renewable diesel, said Nicola Minzocchi and Manuel Minzocchi, CEOs of Firmin.

Made from 100 percent renewable raw materials, primarily waste, and residue oils and fats, the use of the fuel can according to Neste, reduce GHG emissions by up to 90 percent over the life cycle of the fuel compared to fossil diesel depending on the region-specific legislation that provides the methodology for the calculations (e.g. EU RED II 2018/2001/EU for Europe and US California LCFS for the US), and the raw material mix used to manufacture the product for each market.