Preem launches Redefine HVO100 – world’s first Nordic Swan Ecolabel HVO100
Road transport accounts for one-third of climate emissions in Sweden, and last year, these emissions increased by 18 percent. To reverse this trend and enable an immediate reduction in fossil carbon dioxide emissions, Swedish oil refiner, renewable fuel producer and retailer Preem is now launching Preem Redefine HVO100, a renewable diesel carrying the Nordic Swan Ecolabel, containing zero percent fossil oil.
According to several expert authorities and research institutions, achieving climate targets by reducing fossil emissions from road transport will be challenging.
Among others, the Swedish Energy Agency, the Climate Policy Council, and the Swedish Environmental Protection Agency emphasize that an increased share of renewable fuels will be needed to reduce fossil emissions.
Now, Preem is launching Preem Redefine HVO100, a Nordic Swan Ecolabel renewable diesel that reduces fossil emissions by at least 90 percent compared to conventional 100 percent fossil diesel, and calculated using methodology as per Article 31 of the EU Renewable Energy Directive (2018/2001/EU) (RED II).
As Sweden’s largest fuel producer, we have the power to make a real difference. That’s why we are transitioning our refineries from fossil to renewable production. As a result of this transition, we are now launching Preem Redefine HVO100 – the world’s first HVO100 with the Nordic Swan Ecolabel. This makes it easy for customers to switch from fossil to renewable fuel, reducing their carbon footprint immediately – without replacing their vehicle, said Magnus Heimburg, CEO of Preem.
According to the Swedish Transport Analysis Agency, there are approximately five million passenger cars in Sweden, of which over 1.5 million are run on diesel.
In the segments of light and heavy trucks, diesel is even more dominant, with about 87 percent of vehicles having diesel engines.
Preem currently has an annual production capacity of circa 300,000 cubic meters of the renewable fuel Preem Redefine HVO100.
If this entire volume were to replace diesel with mandatory reduction obligations in the Swedish transport sector, the annual fossil greenhouse gas (GHG) emissions could be reduced by up to 846,500 tonnes of carbon dioxide equivalents (CO2eq). This reduction corresponds to the annual fossil emissions of around 300,000 private diesel cars.
Produced in Gothenburg
The Nordic Swan is the official ecolabel of the Nordic countries, awarded to products and services that meet its ambitious environmental, climate, and health criteria.
Preem Redefine HVO100 is the first renewable diesel to receive the Nordic Swan Ecolabel and is produced at Preem’s refinery in Hisingen, Gothenburg.
With the Nordic Swan Ecolabel for Preem Redefine HVO100, we at Preem can demonstrate our ambitious sustainability efforts and success in the transition to our consumers. It’s also proof of our commitment to being part of the solution for reducing fossil emissions in the road transport sector in Sweden, Magnus Heimburg said.
Preem Redefine HVO100 is produced from raw materials such as by-products from the pulp and food industries and reduces fossil emissions by at least 90 percent.
It is not produced using palm oil, soy, or residues from the production of these vegetable oils.
This means that the product meets the Nordic Swan Ecolabel’s criteria, which include requirements for renewable and fossil-free raw materials, annual documentation of GHG emissions, and a ban on raw materials such as palm and soy oils.
We are very pleased that with Preem Redefine HVO100, there is now a liquid fuel that meets our strict environmental and climate requirements, making it easier for consumers and buyers to make the right choice. There is an urgent need to accelerate the transition and meet environmental and climate goals, said Anna Linusson, CEO of Ecolabelling Sweden, which is responsible for the Nordic Swan Ecolabel and the EU Ecolabel.
Possible export of Preem Redefine HVO100
The demand for alternative fuels that reduce the fossil climate impact of road transport is increasing in Europe.
According to the company, Preem Redefine HVO100 is a concrete example of how Swedish fuel production can contribute to lowering the climate impact of the transport sector.
Preem aims to make Preem Redefine HVO100 available on its export markets, but for now, the product can only be offered to parts of the Swedish market.
We’ve seen strong interest in Preem’s fuels both in the Swedish and across European markets. With a growing presence on the continent, we see great opportunities to increase our sales while actively contributing to the shift toward more sustainable road transport and reduced fossil climate emissions in Europe, ended Magnus Heimburg.
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