First Ferrari Luce EV sells for $40 million, 36x its estimate

Aug 17, 2026 - 10:23
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First Ferrari Luce EV sells for $40 million, 36x its estimate

Ferrari’s first electric car sold for $40 million at RM Sotheby’s Monterey auction Saturday night. The pre-sale estimate was $1.1 million.

That’s more than 36 times the estimate, and roughly 62 times what the Luce costs on Ferrari’s own price list. Every dollar goes to charity.

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