Rivian CEO claims new electric crossover will be ‘materially’ cheaper than R2, with further price cuts to come

Sep 24, 2026 - 10:27
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Rivian CEO claims new electric crossover will be ‘materially’ cheaper than R2, with further price cuts to come

The CEO of American electric vehicle (EV) manufacturer Rivian has claimed that the company’s upcoming electric crossover, the R3, will be priced “materially lower” than the R2 SUV, with the follow-up model to be priced even lower again. Speaking in a wide-ranging interview with The New York Times, Rivian CEO RJ Scaringe was asked about […]

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